11 general skills or competencies (Job family competencies) for Business Development Associate II
Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all marketing processes for demand generation.
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Level 2 Behaviors
(Light Experience)
Documents all the acquisitions to support the preparation of prospect lists for demand generation campaigns.
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Level 3 Behaviors
(Moderate Experience)
Executes new processes and technology to streamline demand generation efforts.
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Level 4 Behaviors
(Extensive Experience)
Ensures a seamless execution of demand generation programs to maximize new leads and pipelines.
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Level 5 Behaviors
(Mastery)
Creates and establishes effective action plans to improve digital demand generation campaigns.
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Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Describes the methods and procedures used in event marketing.
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Level 2 Behaviors
(Light Experience)
Prepares an updated calendar of marketing events for management's review and approval.
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Level 3 Behaviors
(Moderate Experience)
Conducts market research and shares innovative event ideas with senior management to ensure success.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to measure our event and evaluate its performance.
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Level 5 Behaviors
(Mastery)
Develops and delivers event programs to maximize our brand presence and meet our strategic objectives.
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11 soft skills or competencies (core competencies) for Business Development Associate II
Skill definition-Applying principles, practices and guidelines to interact and build a good business relationship with customers.
Level 1 Behaviors
(General Familiarity)
Gathers client information, past sales, and previous marketing efforts.
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Level 2 Behaviors
(Light Experience)
Identifies sales opportunities to reduce customer complaints and defection.
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Level 3 Behaviors
(Moderate Experience)
Resolves customer relationship management issues to offer better support and increase retention.
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Level 4 Behaviors
(Extensive Experience)
Manages marketing campaigns to conduct business and generate revenue.
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Level 5 Behaviors
(Mastery)
Improves customization of marketing to meet customers' needs and interests.
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Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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Summary of Business Development Associate II skills and competencies
There are 0 hard skills for Business Development Associate II.
11 general skills for Business Development Associate II, Demand Generation, Event Marketing, Lead Generation, etc.
11 soft skills for Business Development Associate II, Customer Relationship Management, Innovation, Self-Motivation, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Business Development Associate II, he or she needs to be proficient in Customer Relationship Management, be proficient in Innovation, and be skilled in Self-Motivation.